A BEGINNERS GUIDE FACEBOOK ADVERTISING

1. WHY THIS BOOK?

Facebook ads are one of the key components of online advertising. According to the official statistics, as of the fourth quarter of 2016, Facebook has 1,86 billion monthly active users. Moreover, the social network has 1,74 billion mobile MAU and it’s still the most popular social network worldwide. Basically, people all over the globe, from all age groups, use this platform: from pensioners and baby boomers to millennial and even their younger brothers and sisters. One of the best perks of Facebook is almost instant two-way communication which allows its users to ask questions, but also to get quick responses and all the needed information much faster than via the traditional

media.

The second-best advantage regarding advertising is quality targeting possibilities as well as choosing target groups to which you want to distribute your ads. When we’re discussing social media presence, there is a question that immediately arises ‘How to attract users to the Facebook page and communicate with a target audience of the particular brand?’ The answer is: through Facebook ads! Thanks to their help, we can find, target and send out a message to a precisely specified target audience to attract users to like the page, communicate with the brand and, to close it, become customers.

Facebook ads bring multiple profits if the user, who comes to the site by clicking the ad, also likes the page itself. Below we’ll show you how to create and manage Facebook ads, and how to optimize them to achieve goals.

Owing to our professional approach, we’ve become one of the best agencies for social media marketing in Croatia. So naturally, by listening to our customers’ requests, we’ve expanded our agency’s business offerings to digital marketing in general.